Home » Decision Science
pcs magazine

The Importance of Persuasive Communication in Attitudinal Change

Introduction Persuasive communication is a powerful tool that influences individuals’ attitudes, beliefs, and behaviors. It plays a crucial role in shaping public opinion, marketing strategies, social reforms, and personal interactions. Attitudinal change refers to the process by which a person’s feelings, beliefs, or behaviors toward an object, issue, or person are altered through persuasion. This…

Read More
pcs magazine

The Role of a Public Servant and Essential Aptitudes for Civil Services

Introduction A public servant is an individual employed by the government who is responsible for implementing policies, delivering services, and ensuring the well-being of the citizens. The role of a public servant is fundamental in shaping a nation’s progress and maintaining good governance. Civil services, which form the backbone of public administration, require individuals who…

Read More