Introduction The outbreak of the COVID-19 pandemic presented an unprecedented global health crisis. India, with its vast and diverse population, faced significant challenges in curbing the spread of the virus. While government policies and medical interventions played a crucial role, social influence and persuasion emerged as vital tools in managing public behavior and ensuring compliance…
Introduction Persuasive communication is a powerful tool that influences individuals’ attitudes, beliefs, and behaviors. It plays a crucial role in shaping public opinion, marketing strategies, social reforms, and personal interactions. Attitudinal change refers to the process by which a person’s feelings, beliefs, or behaviors toward an object, issue, or person are altered through persuasion. This…
Introduction Social influence is a powerful force that shapes human behavior, attitudes, and decisions. It refers to the process by which individuals’ thoughts, feelings, and actions are affected by others. This influence can occur through direct interactions, social norms, or cultural expectations. In many cases, persuasion plays a significant role in bringing about behavioral change…