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Social Influence and Persuasion in Controlling the Spread of COVID-19 in India

Introduction The outbreak of the COVID-19 pandemic presented an unprecedented global health crisis. India, with its vast and diverse population, faced significant challenges in curbing the spread of the virus. While government policies and medical interventions played a crucial role, social influence and persuasion emerged as vital tools in managing public behavior and ensuring compliance…

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Understanding Social Influence and the Role of Persuasion in Behavioral Change

Introduction Social influence is a powerful force that shapes human behavior, attitudes, and decisions. It refers to the process by which individuals’ thoughts, feelings, and actions are affected by others. This influence can occur through direct interactions, social norms, or cultural expectations. In many cases, persuasion plays a significant role in bringing about behavioral change…

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Breaking the Chains: Women Confronting Double Standards

Introduction Throughout history, women have been subjected to a society that holds them to different standards than men. This phenomenon, often referred to as “double standards,” creates a division among women, where they are expected to adhere to conflicting societal expectations. These double standards manifest in various aspects of life, including family roles, career opportunities,…

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Understanding Attitudes: Components, Formation, and Influencing Factors

Attitude is a complex psychological construct that refers to a person’s evaluation of a particular object, person, event, or issue. It influences how individuals behave and interact with their environment. The three primary components of attitude are: 1. Cognitive Component The cognitive component of attitude refers to the beliefs, thoughts, and ideas that a person…

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